True Gelato
Social media management for True Gelato — an artisanal gelato shop in the Dominican Republic. Warm, fresh editorial concept, content direction and reel production for flavors, promotions and events.
Position True Gelato as the go-to artisanal gelato shop in the Dominican Republic — with a fresh, fun, approachable tone that reflects the spirit of the product.
Our
approach
A long-running account managed continuously for several months, with stable monthly production. Our workflow:
- Monthly mapping of featured flavors, active locations, events and seasonal campaigns.
- Editorial calendar combining flavor, moment, promotion, relatable humor and news.
- On-site reel production: customers enjoying, product close-ups, atmosphere.
- Post design with a warm palette (pinks, oranges, creamy whites).
- Captions with Dominican humor and a soft CTA to visit the shops.
The
results
Paid media was run monthly on a controlled budget, managed consistently over several months.
The Mother's Day campaign is the standout case: combining precise geographic targeting (La Romana, where the core audience lives), videos shot and edited in-house, and a collaboration with a local influencer — the total investment (paid media + influencer) returned several times over. The offer went organically viral among the target audience thanks to the combination of creativity + targeting + modest paid reach.
