Sunflowers Bayahibe
Strategy, creative direction and content production for the Sunflowers II real estate development in Bayahibe — reels, posts and an editorial feed consistent with the premium brand.
Position Sunflowers II as Bayahibe's next real estate icon — a premium residential project with Caribbean views — setting it apart from the rest of the inventory flooding social media with generic renders.
Our
approach
Unlike most clients, where we capture the idea in a meeting and execute, with Sunflowers we sit down and script every reel before shooting. The videos are different: they tell the real story of construction progress, not just sell.
- Kickoff meeting with the builder's team to capture the commercial direction and the project's real differentiator.
- Reel script — the first second has to stop the scroll, the ending has to invite contact without sounding like a hard sell.
- On-site shoot: drone for aerial views of progress, close-ups for construction details.
- Editing and assembly with typography and palette consistent with the premium brand.
- Monthly editorial calendar: construction progress, lifestyle renders and buyer education.
The
results
Modest investment per campaign with specific targeting and qualifying forms. Result: high-interest leads already filtered by intent and purchasing power. Paid media complements organic — it doesn't replace it.
