Flaru
Content direction and reel production for Flaru — real footage from active job sites, the fleet in action and the "zero middlemen" proposition, told in short vertical video.
Communicate the "zero middlemen" proposition in construction and earthmoving without slipping into corporate speak. Audience: commercial directors at construction companies, developers and consortiums.
Our
approach
Everything Flaru publishes is video: our role is content direction and reel production — deciding what to shoot on each site, shooting it and cutting it for the feed, with cadence.
- Kickoff meeting to understand the operational reality: 15+ years, 200+ projects, a 100% company-owned fleet.
- Editorial concept focused on machinery in action, 24/7 operation and the human face of the team — no stock footage.
- Monthly reel production with real footage shot on active job sites.
- Complementary post design for commercial dates and B2B brand positioning.
The
results
A digital presence aligned with the company's serious B2B character, without imitating the tone of consumer-facing accounts. People who arrive through social media already come with context on the business and its value proposition.
- Years in operation
- 15+
- Projects delivered
- 200+
- Company-owned fleet
- 100%
- Reels produced
- 10
