Wittips
Brand identity for Wittips, an education brand that helps parents boost their kids' learning — a hummingbird-inspired symbol, the Botera typeface and a black-and-white system applied to cards, packaging, counter and web.
Wittips helps parents boost their children's learning — starting with math — under the motto "Potencia tus hijos". The brand needed an identity that felt light, trustworthy and grown-up at the same time: for parents, not for kids.
Our
approach
- Symbol: inspired by the hummingbird — quick, precise, always in motion — reduced to a clean mark that works as an icon, on packaging and on screen.
- Typography: Botera (by Javi Montoya) as the corporate typeface, giving the wordmark and headlines their character.
- Palette: black and white only, so the system stays sober and the content does the talking.
- Applications: business cards, product box, counter display and the website, presented as a single deck.
