AdrenalinaRD
Complete visual system for the raffle-management platform: logo, palette, typography and applications for web and social media.
Build an identity that combined the energy of raffles with the trust a platform that handles money demands. No "casino" imagery — quite the opposite: minimal, bold, easy to read on a small screen.
Our
approach
- Primary logo: combination mark + vertical, horizontal and icon-only variants.
- Palette: deep red as the action accent + dark neutrals for the digital canvas.
- Typography: a geometric sans-serif that breathes in headlines and stays legible in long body copy.
- Applications: web mockups, social media kit, digital ticket and email signature.
The
results
The strongest logo is almost never the most complex one. After 4 detail-heavy versions, the winner was the cleanest. The reason: in an Instagram feed, detail gets lost. The symbol has to be recognizable at 32 pixels just as it is at 320.
